The brand’s third global flagship — its first in its home city — pays homage to Singapore’s unique identity, blending elements of traditional architecture, lush greenery and urban sophistication into a distinctive retail experience. Inspired by the vibrant essence of Singapore, the store’s concept is a tribute to courtyards of old shophouses and the verdure landscapes that define the little red dot.

The retail space is also a testament to the brand’s commitment to eco-consciousness and meticulously designed with sustainability in mind. The island displays, made from custom recycled solid surface materials, draws inspiration from Singapore’s gardenscapes.

These captivating centrepieces peppered around the store incorporates eco-friendly materials with the city’s renowned topography to display the merchandise of the latest collection. In addition to these remarkable features, the stainless-steel shelving juxtaposed against the natural textures of the wall surfaces further adds to the depth of the store’s design.

Prioritising the art of gifting, the boutique stands out as the only one in Singapore to provide an exclusive hot stamping service. Featuring an inviting bar concept, shoppers can also personalise their purchases with charms, bag straps and trinkets, which are beautifully displayed on the glass tabletops. This innovative one-stop set-up ensures an elevated and comprehensive customisation experience like no other.

The wide and open shop front welcomes visitors, while a central space, sheltered by a large, curved LED glass panel serves as a striking focal point and displays a rich tapestry of breathtaking and compelling videos of nature in Singapore, marking the boutique as an immersive experiential store at the forefront of visual storytelling.

Come and discover all our newest flagship store has to offer, now located at Jewel Changi Airport #B1-235.

 - CHARLES & KEITH  - CHARLES & KEITH