MMAM is a Seoul-based contemporary designer brand founded by Hyun Park. As a mother, she is inspired by her son’s doodles and believes that drawing is a universal language that helps us communicate and connect on a deeper level.

Her passion for this art form is evident in every piece she creates, as she incorporates playful doodle-inspired elements into her designs. These elements have become a signature look for MMAM, adding a unique modern twist to classic silhouettes.

For this season, the talented designer has chosen to complement her Fall Winter 2023 runway looks with CHARLES & KEITH accessories. Simply elegant, they put the perfect finishing touches on her sophisticated works.


Street Style

Scroll down to see how South Korea's hottest street style stars have styled the standout pieces from CHARLES & KEITH's Spring Summer 2023 collection at Seoul Fashion Week.

Jenny Park

The model, who is known for her bold and unapologetic style, puts together a fun and colourful outfit with the Koa push-lock shoulder bag in pink and Sinead woven buckled sandals in blue.

Yunseo Kim

Yunseo Kim has perfectly mastered the model-off-duty look with her casual yet chic pairing of a shirt and jeans, topped off with a stunning statement bag like the Petra curved shoulder bag.


Visually striking, the Petra curved shoulder bag in bright yellow — as seen on model Jiny — will be the highlight of any outfit.

ChaeYeon Seo

The model infuses a burst of refreshing colour into her classic all-black ensemble. This show-stopping look features the elegant Koa shoulder bag in a brand-new shade of green.

Huiseong Gil

Featuring a striking brick-red finish, the Koa shoulder bag takes model Huiseong Gil’s casual-chic off-duty outfit to the next level.

Shop The Story