Kim You Jung
The brand ambassador’s non-conformist personality comes to the fore through her sartorial choices. Imbued with lashings of attitude, her looks embody an intuitive approach to fashion. Witness a cooler, more candid side of Kim You Jung, as effortless silhouettes and tactile textures come together in harmony to convey this expression.
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The New Black
Black’s effortlessly cool identity is indisputable. While its appeal remains largely untouched by the passage of time, a new shade is quickly taking over as the go-to neutral for fall. Wineberry red offers the same elegance and versatility, while lending greater depth and dimension with its rich, jewel-toned hue. Kim You Jung reaches for the Nylah tote bag, with its intricate lace accents and grommet embellishments adding even more edge.
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Art Of Contrast
A reflection of her duality, Kim You Jung is all about the technique of contrast. Whether in colour, aesthetic or texture, the brand ambassador believes a little goes a long way, allowing her to embrace the multifacetedness that shapes her identity. To juxtapose the sleek finish of the Nylah tote bag, she steps into a pair of rich suede boots. Though dressed in a low-effort all-black ensemble, her choice of accessories makes it feel more considered.
Bag charms offer one of the most stylish means of self-expression. Inspired by the season, CHARLES & KEITH's latest series features autumnal motifs rendered in earthy brown tones that will complement virtually anything with effortless sophistication.
A dog charm with fringed leather, an acorn that doubles as storage and lifelike pinecones — mix, match or stack them to create your own unique narrative. For Kim You Jung, an owl charm reflects her sharp intuition, while a star charm mirrors her innate charisma. Together, they lend a playful, personal touch to her Ginevra tote bag.
Soft Suede
It’s hard to imagine fall without suede. The texture has become so integral to the season that it practically defines it. Let its delicate, napped finish bring a touch of refinement to your wardrobe, softening the deep, moody palette synonymous with this time of year.
The Rodeo Life
Who said cowboy-inspired style belongs only on the ranch? Taking sartorial cues out of context and reimagining them for modern life is undeniably chic — and Kim You Jung does exactly that with her fall wardrobe.
The actress gives a boxy little black dress a Western-inspired twist with a modern cowboy hat and thigh-high boots in dark brown. Worn folded down for a statement finish, the boots demonstrate how even the subtlest styling detail can transform an entire look. In keeping with the earthy palette, the stone-grey Aislin hobo bag is her bag of choice, completing a casual-chic ensemble that reveals a different side of her style.
The Rodeo
Life