RAMADAN 2023: FULL CIRCLE WITH CYNTHIA SAMUEL
CHARLES & KEITH is releasing an exclusive capsule collection to celebrate Ramadan — actress Cynthia Samuel fronts the campaign.
Inspired by the moon, an important symbol of the season, the campaign for CHARLES & KEITH’s Ramadan 2023 capsule collection — titled “From Dusk To Dusk” — explores the cyclicality of nature. Actress Cynthia Samuel is the star of this campaign, which expresses the intangible values celebrated during the Holy Month.
Shot against the rugged coast of Fujeirah, Samuel is a vision as she moves with the light — from the orange glow of a waning sun, the gleaming moon, to the reflection off the water. The campaign ends on a note of coming full circle, giving a sense of unity, reflection, and the promise of celebration.
This high-octane Ramadan capsule collection includes glamorous platform sandals, d’Orsay pumps and satin slides, which are accentuated by a striking palette of red, blue and metallic silver. The smooth satin ribbons of the elegant tie-around d’Orsay pumps wrap around the ankles to add a dramatic flair to evening ensembles, while the luxurious gem-strap metallic slingback pumps give off a show-stopping shine that will make them the star of any festive outfit. Reach for the eye-catching geometric triangular evening bag or gem-embellished padded tote bag to complete your look — they will definitely be conversation starters.
