The Zhao Jinmai Edit
Story of her
ZHAO JINMAI
Fall Winter 26
Brand Ambassador Zhao Jinmai grew up in front of the camera. Making her acting debut at the age of eight, she has evolved alongside every role, growing from a child actor into one of the defining faces of a new generation. Yet, despite years in the public eye, her presence has remained unchanged. There is a quiet consistency in the way she approaches both her work and herself, choosing substance over spectacle and letting her performances speak for themselves.
That same principle carries into the way she dresses. Her style moves fluidly between contrasting moods, silhouettes and sensibilities, never settling into a single aesthetic. Relaxed yet considered, playful yet composed, each look feels like another expression of her evolving perspective. Rather than seeking reinvention, she returns to familiar pieces, reinterpreting them through her own lens until they become part of her visual language.
These shifting expressions reveal a personality that resists easy definition. Each look offers a glimpse into another layer of who she is, illuminating the interplay between her work, her wardrobe and the quiet confidence that connects them both.
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Zhao Jinmai has emerged as one of the defining talents of her generation, building a body of work characterised by quiet conviction and remarkable versatility. Across film, television and public appearances, she moves effortlessly between different worlds, bringing a distinct perspective that extends beyond the screen. The same sophistication informs the way she dresses. Rather than subscribing to a fixed aesthetic, she embraces an evolving visual language where contrasting influences, thoughtful styling and familiar favourites coexist naturally. Each look feels like an extension of her personality, shaped through repetition, refinement and the subtle evolution of everyday wear.
Feminine Charm, Reimagined: Romantic details meet clean, straight lines. The look reflects Zhao's ability to move between contrasting sensibilities, allowing softness and structure to exist in equal measure. Finished with the Aether Mary Jane Flats and Reese Bow Bag, the styling feels deliberate yet unforced — subtle shifts in proportion and silhouette offer a fresh perspective on modern femininity.
Prim and proper: Certain moments call for greater precision. The Aubrielle in smoky blue becomes part of Zhao's visual language during these occasions, its architectural silhouette introducing quiet structure while allowing the rest of the look to unfold naturally. Refined in form but never overly formal, it reflects an approach to dressing built on understated sensibilities rather than dramatic gestures.
The unseen edge: This side of Zhao emerges more quietly. Relaxed proportions, darker tones and utilitarian details introduce a sharper aesthetic, revealing a styling language that feels intuitive rather than planned. The Aislin Hobo Bag and Aether Buckled Calf Boots anchor the look, balancing ease with structure and bringing a subtle attitude to familiar silhouettes.
Modern elegance: As an icon for a new generation of young women, Zhao often embraces a fashion-forward approach to dressing, reflecting her keen sartorial sensibility. Here, she pairs the Hazel Bow Tubular Bag with a pair of striped slingback pumps.
Casual off-duty: Even on her days off, Zhao approaches everyday dressing with an innate sense of style. She turns to statement pieces like the Aether denim thong boots and Vega bowling bag to add impact to her ensemble.
ZHAO JINMAI
Fall Winter 26
Brand Ambassador Zhao Jinmai grew up in front of the camera. Making her acting debut at the age of eight, she has evolved alongside every role, growing from a child actor into one of the defining faces of a new generation. Yet, despite years in the public eye, her presence has remained unchanged. There is a quiet consistency in the way she approaches both her work and herself, choosing substance over spectacle and letting her performances speak for themselves.
That same principle carries into the way she dresses. Her style moves fluidly between contrasting moods, silhouettes and sensibilities, never settling into a single aesthetic. Relaxed yet considered, playful yet composed, each look feels like another expression of her evolving perspective. Rather than seeking reinvention, she returns to familiar pieces, reinterpreting them through her own lens until they become part of her visual language.
These shifting expressions reveal a personality that resists easy definition. Each look offers a glimpse into another layer of who she is, illuminating the interplay between her work, her wardrobe and the quiet confidence that connects them both.
Discover the SHOWCASE
Zhao Jinmai has emerged as one of the defining talents of her generation, building a body of work characterised by quiet conviction and remarkable versatility. Across film, television and public appearances, she moves effortlessly between different worlds, bringing a distinct perspective that extends beyond the screen. The same sophistication informs the way she dresses. Rather than subscribing to a fixed aesthetic, she embraces an evolving visual language where contrasting influences, thoughtful styling and familiar favourites coexist naturally. Each look feels like an extension of her personality, shaped through repetition, refinement and the subtle evolution of everyday wear.
Feminine Charm, Reimagined: Romantic details meet clean, straight lines. The look reflects Zhao's ability to move between contrasting sensibilities, allowing softness and structure to exist in equal measure. Finished with the Aether Mary Jane Flats and Reese Bow Bag, the styling feels deliberate yet unforced — subtle shifts in proportion and silhouette offer a fresh perspective on modern femininity.
Prim and proper: Certain moments call for greater precision. The Aubrielle in smoky blue becomes part of Zhao's visual language during these occasions, its architectural silhouette introducing quiet structure while allowing the rest of the look to unfold naturally. Refined in form but never overly formal, it reflects an approach to dressing built on understated sensibilities rather than dramatic gestures.
The unseen edge: This side of Zhao emerges more quietly. Relaxed proportions, darker tones and utilitarian details introduce a sharper aesthetic, revealing a styling language that feels intuitive rather than planned. The Aislin Hobo Bag and Aether Buckled Calf Boots anchor the look, balancing ease with structure and bringing a subtle attitude to familiar silhouettes.
Modern elegance: As an icon for a new generation of young women, Zhao often embraces a fashion-forward approach to dressing, reflecting her keen sartorial sensibility. Here, she pairs the Hazel Bow Tubular Bag with a pair of striped slingback pumps.
Casual off-duty: Even on her days off, Zhao approaches everyday dressing with an innate sense of style. She turns to statement pieces like the Aether denim thong boots and Vega bowling bag to add impact to her ensemble.
THE SPACE BETWEEN
Fall Winter 26
The room becomes a portrait. Familiar objects, soft morning light and the quiet rhythm of everyday rituals create a setting that feels deeply personal, revealing a side of Zhao Jinmai rarely seen beyond the lens. There is no sense of performance, only the continuity of lived moments. She writes in her journal, pauses in thought and moves through the space with a natural confidence, allowing each gesture to unfold at its own pace.
The film lingers in these moments of serenity, where the ordinary begins to feel quietly significant. Rather than seeking spectacle, it finds meaning in repetition, observation and the intimacy of routine. The room becomes an extension of Zhao herself, reflecting a perspective shaped by curiosity, introspection and a measured sense of calm. Through this slower rhythm, the film offers not a performance of personality, but a glimpse into the spaces and rituals that shape it, revealing that the truest expressions of identity often emerge in the most ordinary moments.
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SCRIPT OFF, PLAY ON
Fall Winter 26
The energy shifts as the film moves into a faster, more expressive rhythm, revealing a side of Zhao Jinmai that feels spontaneous, playful and entirely uninhibited. Rather than following a carefully choreographed sequence, the camera captures fleeting expressions, unexpected gestures and moments of genuine curiosity as they unfold. A smile appears just as quickly as it disappears, playful glances give way to exaggerated expressions, and every movement possesses a candid quality that feels completely genuine. The film gathers a natural momentum, with each frame offering another glimpse into Zhao's lively personality and the ease with which she inhabits the moment.
The Aubrielle becomes an active participant within this unfolding narrative, moving fluidly alongside Zhao rather than simply completing the look. It is carried, swung, embraced and rediscovered through a series of playful interactions, revealing new facets of its character with every shift in pace. As Zhao responds to the bag with spontaneity and humour, the film explores the dialogue between object and wearer, showing how personal style is often shaped through movement, attitude and instinct. Together, they create a portrait that feels energetic, expressive and full of life, capturing a side of Zhao that is both refreshingly candid and effortlessly magnetic.
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BEHIND THE SCENES
Fall Winter 26
Shot on the editorial set, this film offers an exclusive glimpse behind the making of the campaign imagery. The camera follows Zhao Jinmai as she moves through each scene, finding a natural rhythm between stillness and movement, direction and instinct. As each image takes shape, the film reveals that the act of capturing a photograph can be just as expressive as the final image itself.
Rather than focusing on the finished images, this film pays attention to the moments in between. A shift in posture, a passing expression, a brief glance towards the camera — these moments contribute to a portrait that feels open and authentic. As Zhao moves effortlessly between takes, the film captures not only the making of the campaign, but also the quiet energy that gives each image its character. It becomes an observation of the creative process itself, exploring the subtle dialogue between subject and camera.
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