KRYSTAL: THE FACE OF SPRING SUMMER 2022 COLLECTION CAMPAIGN
KRYSTAL
The Face Of Spring Summer 2022
Collection Campaign
ARTIST & GLOBAL BRAND AMBASSADOR KRYSTAL PHOTOGRAPHED BY YOON JIYONG
KRYSTAL
The Face Of Spring Summer 2022
Collection Campaign
ARTIST & GLOBAL BRAND AMBASSADOR KRYSTAL PHOTOGRAPHED BY YOON JIYONG
Krystal
Artist and multi-hyphenate Krystal has joined the CHARLES & KEITH family as the brand’s first-ever global brand ambassador. Known for her keen sense of style and her commitment to authenticity, she embodies all the fine qualities of the modern woman. Aligned with the brand’s vision of empowering women everywhere to express themselves freely through fashion, Krystal is excited to take on her new role:
"I am truly honoured and proud to be the first global brand ambassador of CHARLES & KEITH. I appreciate the brand’s consistent endeavour to empower women through fashion over its 25-year history — creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples.”
Krystal kicks off her ambassadorship by fronting the CHARLES & KEITH Spring Summer 2022 campaign, which features the refreshing and delightful Blooming Spring collection. Fresh floral motifs, delicate pastels and bright splashes of colours take centre stage in these visually rich images. This season’s key footwear and bags styles — including the Koa shoulder bag, the Mae printed platform mules, the Alex tie-around thong sandals and a top handle hobo bag in sunny yellow — are transported to a lush and resplendent floral wonderland, where they are showcased by an ethereal Krystal.
The star element of this striking range of accessories a playful pixelated floral print, which is inspired by 8-bit digital video game graphics. A charming and light-hearted depiction of a garden in bloom, it is applied on a variety of standout designs, such as the Alex tie-around thong sandals, Morgan platform slide sandals and a clean-lined hobo bag — these eye-catching pieces will add a touch of whimsy to any look. In addition to the retro-chic Koa shoulder bag, the collection features another versatile bag style that offers excellent style mileage: the compact and handy Aspen ruched phone pouch.
