BRAND

The brand was founded in 1996, driven by the ambition of brothers Charles and Keith Wong, who sought to put their humble family business on the global map. It has since grown into one of the most aspirational fashion brands today.

CHARLES & KEITH Group is a global, family-led organisation that houses two premium fashion brands — CHARLES & KEITH and PEDRO. The company is headquartered in Singapore.

CHARLES & KEITH adopts a modern, directional design sensibility driven by creativity and innovation. The brand delivers highly wearable, contemporary styles that reflect the latest trends.

CHARLES & KEITH embraces its unique “natural duality,” balancing its Asian roots with a global fashion perspective.

In the 1990s, CHARLES & KEITH took a bold step to stay ahead of the curve by moving away from the traditional wholesale business model. Since then, the brand has been designing its own products in-house, using direct customer feedback to drive continuous innovation and improvement. This challenger spirit is what defines CHARLES & KEITH.

CHARLES & KEITH offers a comprehensive range of accessories, including footwear (shoes), bags, wallets, eyewear (sunglasses) and costume jewellery.

To become the world's most admired global fashion house.

To bring joy and excitement by empowering communities through fashion.

Collaboration, creativity, purpose-driven, empowerment, respect and openness. These core values are defined by Charles and Keith Wong and shared by everyone in the group.

CHARLES & KEITH always puts the consumer first and aims to offer an aspirational brand experience with high-quality, creativity-driven products that remain attainable. Our mission is to make fashion more accessible to a diverse, style-conscious global community.

CHARLES & KEITH caters to a global community of fashion-forward individuals who value design, creativity, and self-expression.

CHARLES & KEITH promises to challenge the convention that fashion is for the few. The brand provides style and quality with a commitment to help all women dress and live confidently.

The CHARLES & KEITH brand personality is defined by its aspirational yet approachable nature. The brand proudly embrace its Asian heritage while pursuing a global vision. Always a challenger at heart, we are always taking bold steps into the future.

To express our fashion vision, we have partnered with many inspiring figures in the creative scene. Notable Global Brand Ambassadors include the actress Han So-hee, the K-pop girl group ITZY, and the multi-hyphenate artist Krystal (Jung Soo-jung).

The CHARLES & KEITH Group has an extensive international retail presence, with over 700 stores in over 30 countries across the Asia Pacific, the Middle East and Latin America.

CHARLES & KEITH has a robust e-commerce presence and ship to over 70 countries around the world. Our customers from various regions are able to shop from our official online store.

CHARLES & KEITH has partnered with various international non-profit organisations on social and environmental initiatives. These organisations include UN Women, Save The Children, WWF and Plastic Bank.

Driven by a clear purpose, CHARLES & KEITH strives to empower women through fashion. We hope that our designs can be the means by which women can freely, creatively and confidently express themselves.

In addition to its namesake brand, the CHARLES & KEITH Group also manages PEDRO, a premium fashion label specialising in men's and women's footwear and accessories.

CHARLES & KEITH is commited to maintaining an Ethical Supply Chain that protects the people who contribute to our business. We adhere to rigorous standards on human rights and labour conditions, as detailed in our comprehensive Code of Conduct, which all production partners are required to abide by.

CHARLES & KEITH takes animal welfare seriously and is committed to ethical sourcing. We adhere to strict standards to ensure that all materials originate from humane sources. We work exclusively with suppliers audited against the Leather Working Group (LWG) standards.