Bag Charms 101: The Trend & How to Style It
Bag charms are everywhere — find out why they are trending and how to style them to suit your aesthetic in our guide below.
Why Are Bag Charms Trending Now?
Bag charms may not be a new phenomenon, but they are enjoying renewed popularity. From collectible plush figurines to sleek, shiny adornments, they offer a quick and effortless way to add personality to your favourite accessories. There are a few reasons why you’ve been seeing them everywhere.
The Personalisation / Maximalist Trend
The fashion world is moving away from the minimalist, quiet luxury aesthetic and leaning into maximalist dressing. Bag charms bring a unique character while allowing one to express their individuality, making them an alternative way to accessorise.
The Kidult Trend
As the name suggests, being a ‘kidult’ means embracing a love for toys, games and other forms of entertainment typically intended for children. Many adults are reviving these hobbies to reconnect with their inner child, and collecting bag charms is a way of expression.
An Affordable Treat
The ‘little treat’ culture is on the rise, with more people indulging in small purchases that bring them comfort and joy. Bag charms — at their affordable price points — perfectly fit this mindset, making them an especially popular indulgence.
Community & Belonging
Owning and collecting bag charms can bring people together by establishing a shared interest, especially if the bag charms are from the same brand, series or character line. The community this creates can foster a sense of belonging and connection amongst its members.
Dopamine Dressing
The clothes you wear can affect your mood, and dopamine dressing taps into this by letting colourful clothing and accessories boost one’s mood. Bag charms fit right into this category of dressing, as their vibrant and colourful designs can help lift the spirits.
How To Style Bag Charms
There are many bag charms to choose from and even more ways to style them, but how do you make them uniquely yours?
Identify Your Style & Personal Interests
The idea of bags charms is all about expressing yourself freely. The first step to finding the right ones for you is to identify your personal style and aesthetic. What colours do you usually gravitate towards? What type of bags do you normally carry? Beyond your everyday style, consider your interests and hobbies to decide how you would like to express yourself through your choice of bag charms.
Experiment with Bag Placements
Some bags are designed with external D-rings and hooks that you can attach your charms to, but you can also latch them onto bag handles or zippers. If you have more than one bag charm, try experimenting with different combinations and positioning them in various spots on your bags. When deciding which bag charms to pair with which bag, consider whether you want them to be complementary or contrasting. Complementary pairings create a cohesive aesthetic, while contrast adds visual interest and stands out.
Style Inspiration Based on Different Aesthetics
Once you've decided on your aesthetic preferences, choose the bag charms that reflect them and find inspiration on how to style them below.
The Minimalist
For the minimalists, simplicity is key. Sleek designs in monochromatic colour schemes will add personality to your bags without being distracting. If you prefer neutrals but still want something that stands out, consider bag charms in metallic finishes.
The Girly Girl
If you prefer a feminine-leaning aesthetic, plush-figure charms are a perfect choice. Other motifs, like fruits and bows, offer equally playful and sweet options.
The Maximalist
Maximalist style is all about bold colours, clashing prints and unconventional combinations. You can mix and match your bag charms, drape them over one another, or even pair them with a mismatching bag to create a striking contrast. It is all about experimentation — both in your selection of charms and in how you style them.
The Cool Girl
Being edgy is about incorporating interesting elements and unexpected details. Bag charms featuring textures, metallics and irreverent motifs will imbue your outfit with a cool, alternative factor.
The Coordinator
If you are looking for practicality in your bag charms, micro bags are a great option. They offer extra storage for compact items like wired earphones or small change, while also adding a playful bag-on-bag look. For a cohesive pairing, match the design of your micro bag to its regular-sized counterpart.
Available in a wide variety of styles and designs, bag charms are a fun and trendy way to accessorise your bags and outfits. Explore our range to find the perfect one for yourself, or as a thoughtful gift for a friend, family member or special someone.