Zhao Jinmai In Chengdu
The brand ambassador made a special appearance at the MixC flagship store to celebrate the launch of an immersive experience centred on the Fall Winter 2026 collection.
Recently, CHARLES & KEITH transformed its Chengdu MixC flagship store into an immersive pop-up experience. The event was attended by brand ambassador Zhao Jinmai, the face of the Fall Winter 2026 collection, whose personal growth and journey inspired and shaped the concept. Comprising distinct zones that trace a progression from the optimism of youth to the quiet assurance that comes with embracing one’s authentic self, the experience mirrors Zhao’s own evolution from child actress to sophisticated young adult.
To encourage event attendees to engage more intentionally with the pop-up, one of the key activities was a fragrance-making workshop. Guided by scent experts, attendees created their own signature fragrances, embarking on a journey of self-discovery as they explored and identified their personal preferences. Their bespoke scents were then infused into pinecone-inspired charms that they could take home as meaningful keepsakes — a lasting reminder of their individuality. Zhao Jinmai left her mark in a different way, autographing the Ginevra tote bag, her favourite design from the Fall Winter 2026 collection.
The brand ambassador also took a tour of the MixC flagship store, which spans two storeys and 564 square metres, making it CHARLES & KEITH's largest store in China. As she explored the thoughtfully curated space, the Aislin hobo bag and Hazel bow tubular top-handle bag caught her eye, inspiring a series of candid moments with the designs. In a playful nod to Chengdu’s reputation as the home of giant pandas, an eye-catching panda installation takes pride of place in the store, adding a distinctive sense of character that resonates with Zhao’s own playful personality.
Dressed in a minimalist black dress, Zhao Jinmai proves that simplicity need not go unnoticed. The dramatic silhouette of the Aether thong boots brings an unexpected edge to the understated ensemble, reflecting her sharp sartorial sensibility and confident approach to styling. For an effortless finish, she completes the monochromatic look with the Ginevra tote bag in matching black. A firm favourite of the brand ambassador, the versatile design has accompanied her both in the Fall Winter 2026 campaign and in real life, proving its place as a reliable everyday companion. Zhao makes the piece distinctly her own with a selection of her favourite charms.
