Music artist ITZY has joined the CHARLES & KEITH family as the brand’s newest global brand ambassador. Renowned for their breakout anthems, including DALLA DALLA and ICY, the girls are beacons of pop culture, social media sensation and arbiters of fashion. Scoring one of the biggest Billboard debuts for a new K-pop act in 2019, they have multiple hit singles. With themes of independence and self-love running through their lyrics, ITZY constantly empowers their fans to express themselves and live boldly with an authentic and vibrant spirit.

ITZY is excited to take on their new role:

"It's an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We're so excited for this new relationship as we'll be able to show our unique chemistry and the many new sides of ITZY with the brand.”

As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to the CHARLES & KEITH family.

Celebrate this fabulous milestone with us by having fun with our exclusive ITZY Instagram filter!

The word is out — ITZY has joined the CHARLES & KEITH family as its newest global brand ambassador. They kick off their appointment by fronting our Fall 2022 campaign, which debuts this season’s key range: the Lula patent bags and shoes. Another highlight of this new collection is the expansion of the Gabine family, which now includes a mini top-handle bucket bag.

Shot against stark but striking backdrops, the campaign speaks a distinct visual language — confident and commanding — which captures the Lula series’ high gloss attitude and ITZY’s magnetic presence. A celebration of freedom and individuality, the girls show how they remain true to their style, be it on-camera or off-duty.

Standing tall and poised in the Lula shoes, ITZY embodies strong, modern femininity. Soft, rounded silhouettes, sturdy platform soles, elevating block heels and a glossy sheen refresh timeless styles such as pumps, boots, Mary Janes and loafers, setting them firmly in the here and now.

As the voice of a new generation, these talented girls represent a bold authenticity and progressive spirit that perfectly align with CHARLES & KEITH’s brand vision. Our Fall 2022 collection starring ITZY will be available in retail stores and on CHARLESKEITH.COM in August 2022.

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