Lily McMenamy in


The new-gen supermodel spends her days in style with our Anniversary Series, a limited-edition capsule collection created to celebrate us turning 25.

This year, to celebrate and commemorate our 25th anniversary, we have created a limited-edition capsule collection called the Anniversary Series. Supermodel Lily McMenamy (@lilymcmenamy) is the star of the collection campaign. She is the perfect choice because she, like CHARLES & KEITH, is born in the ‘90s. Drawing inspiration from the decade, Lily reinterprets the decade’s fashion trends to create the looks she wore in this campaign. She also gives us a glimpse into her daily life.

If you only had 25 minutes a day, how would you spend it?

“I would spend five minutes writing in my diary, ten minutes dancing hysterically to bad pop music, and nine minutes catching up with my best friend. Then, I’d kiss my crush for a minute!”

Made from recycled materials, our Anniversary Series collection reflects Lily’s environmental consciousness. She carries the Sonia bag to lunch at her favorite café as it is just the right size to hold all of her daily essentials. Later on, to make a quick trip to the grocery store, she slips into the Sepphe mules. Featuring low block heels with a unique marbled effect, they are chic, comfortable, and versatile.

During her day off, Lily enjoys catching up on some reading. She would dress up in laidback clothing – such as an oversized shirt and relaxed trousers – to match the mood of the activity, and finish the look with our minimalist Arabella slingback sandals. However, when she has errands to run, our Sonia crossbody bag and Rylee ankle boots are her go-to accessories. They are chic and functional pieces that will keep her hands free and protect her feet from the cold.

Women’s Sepphe recycled nylon grommet slingback pumps, as seen on Lily McMenamy - CHARLES & KEITH

What is the best memory you have of your mid-twenties?

My best friend Alexandra and I took a flight to Venice, and then a train to Naples between fashion weeks. It was so special. We saw incredible art shows, drank bellinis, went jogging under the Ponte Vecchio, and danced all night!

Tell us about your favourite birthday.

My favourite birthday was definitely the most recent one. I missed my friends so much during the pandemic and it was great to see them all in one crazy picnic!

Lily McMenamy sends her love and a joyous birthday greeting to CHARLES & KEITH all the way from London — she wishes us "another 25 years of beauty and glory"!