SEOUL FASHION WEEK: FROM RUNWAY TO STREET STYLE

Runway

MMAM is a Seoul-based contemporary designer brand founded by Hyun Park. As a mother, she is inspired by her son’s doodles and believes that drawing is a universal language that helps us communicate and connect on a deeper level.

Her passion for this art form is evident in every piece she creates, as she incorporates playful doodle-inspired elements into her designs. These elements have become a signature look for MMAM, adding a unique modern twist to classic silhouettes.

For this season, the talented designer has chosen to complement her Fall Winter 2023 runway looks with CHARLES & KEITH accessories. Simply elegant, they put the perfect finishing touches on her sophisticated works.

 - CHARLES & KEITH  – CHARLES & KEITH

Street Style

Scroll down to see how South Korea's hottest street style stars have styled the standout pieces from CHARLES & KEITH's Spring Summer 2023 collection at Seoul Fashion Week.

Jenny Park

The model, who is known for her bold and unapologetic style, puts together a fun and colourful outfit with the Koa push-lock shoulder bag in pink and Sinead woven buckled sandals in blue.

Yunseo Kim

Yunseo Kim has perfectly mastered the model-off-duty look with her casual yet chic pairing of a shirt and jeans, topped off with a stunning statement bag like the Petra curved shoulder bag.

Jiny

Visually striking, the Petra curved shoulder bag in bright yellow — as seen on model Jiny — will be the highlight of any outfit.

ChaeYeon Seo

The model infuses a burst of refreshing colour into her classic all-black ensemble. This show-stopping look features the elegant Koa shoulder bag in a brand-new shade of green.

Huiseong Gil

Featuring a striking brick-red finish, the Koa shoulder bag takes model Huiseong Gil’s casual-chic off-duty outfit to the next level.

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