SOCIALLY RESPONSIBLE ONLINE CAMPAIGN
JUNE 2017 - CHARLESKEITH.COM launches a socially responsible collection in line with World Environment Day on 5 June 2017.
As part of CHARLES & KEITH continuous endeavour to give back to the environment and community, the brand has collaborated with a fair trade business, FREESET to create an online exclusive capsule collection, Floral Days.
Designed by CHARLES & KEITH and handmade by Freeset using 100% organic cotton, every product made contributes to the ongoing freedom of women previously entrapped in India’s sex trade. Floral Days features a tote bag, pouch and keyring illustrated with blossoming flowers, symbolizing the women of Freeset’s newfound liberty and promise of a new beginning in life.
With this campaign, the brand aims to increase the voice and visibility of marginalized women, and support their choice to learn valuable skillsets in a fair and healthy working environment.