EARTH HOUR 2016
CHARLES & KEITH continues to support Earth Hour for the eighth consecutive year. To raise awareness for climate change and inspire customers in protecting the natural environment, the brand will switch off non-essential lights and Light-Emitting Diodes (LED) screens at participating stores in Singapore, from 8.30pm to 9.30pm on 19th March 2016.
Bolstering efforts in building a sustainable environment, CHARLES & KEITH initiates the ‘Bring Your Own Bag’ movement on 19th March to encourage customers in making the green impact. The brand seeks to influence change and motivate customers in taking conscious actions to save the environment.
Leveraging on social media to garner support for environmental conservation, postings will be uploaded onto Facebook and Instagram to consolidate followers’ commitment in changing climate change. To raise international awareness, the brand’s franchise partners from Cambodia, Japan, India, Indonesia, Macau, Malaysia, Pakistan, Thailand and Vietnam will be participating in this movement.