The date has been set. Come 23 March, Saturday at 2030 hours, CHARLES & KEITH will once again unite with the global movement to protect the environment.

CHARLES & KEITH will be partnering with Gelateria Italia to bring shoppers a piccolo redemption with a nett purchase of S$60 and above made within the hour at the retail store in ION Orchard. In the pledge for the energy-saving campaign, CHARLES & KEITH hopes to spread a call to all fashion-savvy consumers: the fight against climate change is a duty for all. It is the responsibility of each and every person to prevent the Earth from melting away.

True to the promise of delivering the same holistic experience through bricks-and-clicks, Earth Hour awareness is also in place via the various official social media platforms, where the brand website – CharlesKeith.com – will go on a darker shade from 11 to 27 March in an effort to conserve energy.

At the same time, the brand's Tumblr page will also feature an exclusive tab dedicated to Earth Hour where visitors can render support for the initiative by clicking on the pledge tab. In line with this year's tagline of "I WILL IF YOU WILL", CHARLES & KEITH pledges to turn off non-essential lights in all retail stores on Earth Hour if the brand gets 100,000 pledges to do it at home too.

Every simple act counts and will make a difference towards the fight against climate change. We look forward to your kind support in our Earth Hour initiative.

Pledge your support for Earth Hour on CHARLES & KEITH Tumblr today!