Photography & Film YELENA YEMCHUK
Models MARJAN JONKMAN & LIA PAVLOVA
As spring blends into summer, the 'Garden State' has evolved from an arena for introspection to one of awareness and action.
Understanding technology's power to do both good and ill, there is now a deliberate effort to unshackle oneself from the unhealthy obsession with shiny screens.
CHARLES & KEITH Spring/Summer 2018 presets a range of starkly different styles as the narrative unfolds across three dramatic themes. The first builds upon dystopian themes that reflect the fear and uncertainty surrounding new technologies. It brings the viewer to the disquieting realisation that when we consume the mass media, it is consuming us, too.
The second theme follows up on these thought-provoking ideas, and focuses on our instinctive desire to break away from the lure of our shiny screens to return to the comforting embrace of nature. As the fine line between reality and surreality continues to blur, we achieve a heightened sense of awareness.
Last but not least, the idea of emancipation is presented. Frolicking in a field of wildflowers is symbolic of the exuberance that we will experience once we learn to block out the endless distractions offered by our smart devices. Lift your head, and look around – it is time to pay attention to the real world.
"And if you gaze for long into an abyss, the abyss gazes also into you."
– Friedrich Nietzsche
Featured in this story are seasonal essentials such as tapered heel mules, a holographic top handle bucket bag, lace-up sneakers, sling back kitten heels, sling back mules, an embellished buckle clutch and acetate butterfly frame shades.
 
photography & film
YELENA YEMCHUK
 
models
LIA PAVLOVA
MARJAN JONKMAN
 

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Tapered Heel
Mules
 
 
Wooden Block
Heels
 
 
Sling Back
Kitten Heels
 
 
       
 
Sling Back
Mules
 
 
Lace-Up
Sneakers
 
 
Structured Drawstring
Slingbag
 
 
       
 
Chain Detail
Ring Set
 
 
Semicircle
Wristlet
 
 
Semicircle
Wristlet
 
 
       
 
Leather Glitter
Slingback Sandals
 
 
Lace-Up
Sneakers Mules
 
 
Top Handle
Bucket Bag
 
 
         
 
Metallic Top
Handle Handbag
 
 
Textured
Drawstring Bag