SRI LANKA, July 2013 - CHARLES & KEITH, the leading ladies footwear and accessories brand is expanding to South Asia’s apparel hub, Sri Lanka. Softlogic, a leading, dynamic conglomerate in Sri Lanka, having expanded extensively into the Branded Apparel Retail sector, has unveiled yet another global branded store with its tie-up with CHARLES & KEITH as the authorized franchisee.

CHARLES & KEITH’s expansion to Sri Lanka is anticipated by many with the country’s growing consumer demand for branded apparel and boost in consumer confidence on quality brands for fashion.

CHARLES & KEITH’s new store in Sri Lanka, located at No.1/1D Bagatale Road, Colombo 3, spans over 1104 square feet, offering shoppers an enjoyable shopping experience in a completely new destination. The store beckons shoppers with its modern façade that is in line with the sophisticated style of CHARLES & KEITH’s brand. The contemporary interior is accentuated with elements in sleek glass and is brightly lit to illuminate the store, bringing a sense of modern minimalism. The sleek architecture finishing brilliantly showcases CHARLES & KEITH’s extensive range of stylish products ranging from ladies footwear, bags, belts, sunglasses to bracelets.

“The blooming Sri Lankan fashion market holds great potential for the growth of CHARLES & KEITH as its renowned apparels market has set international standards across the fashion industry”, says Charles Wong, Chief Executive Officer of CHARLES & KEITH Group Pte Ltd.

“This is a very exciting time for us as we join in opening the very first CHARLES & KEITH store in Sri Lanka. We are very pleased to partner with a world reputed brand name such as CHARLES & KEITH which is synonymous with quality, style, elegance through translating latest runway trends into wearable fashion. We are confident that the launch of the CHARLES & KEITH store in Colombo will cater to the fashion needs of many trendsetting ladies in Sri Lanka, offering a wide spectrum of design.” said Ashok Pathirage, Chairman of Softlogic Holdings PLC.