#IAMWHOIAM
Introducing #IAMWHOIAM, a campaign that explores talent and style, empowering individuals to live vicariously and embracing what sets them apart.

The campaign features profiles of dynamic and passionate individuals, each representing a theme they love—namely Art, Design, Motion, Music, Fashion, Film and Photography.
 

Kaylee Hwang, MTV VJ and musician, is always full of energy and zest for life. Between her tight filming schedules, Kaylee also gives piano lessons to the aspiring musicians, leading them to shine on an international stage. She has a strong sense of personality and it is reflected in her choice of fashion coordinates. She loves mixing colors, prints and patterns in a bold manner and you can never spot her in the same outfit twice.

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TWO WAY BACKPACK
(Available in Stores)
1. Can you introduce yourself and share a unique or interesting fact about yourself?
Hi, I am Kaylee, I’m a piano teacher and VJ for MTV Vietnam. An interesting fact about me is you will never spot me in the same outfit twice. I can wear different shades and change different outfits daily.

2. Are there any challenges you face as a piano teacher, a VJ and a brand ambassador at the same time?
No, everyone supported me since they understood my passion for both fashion and music. I faced a few challenges to arrange my shows and piano class schedules but I never let my personal engagements affect my students’ learning and performance. In fact, my students are showing great results and winning different international awards.

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3. Where and who do you get your music inspiration from?
Miley Cyrus is my style and music idol. Her voice inspires me, her style and how she thinks resonates with me and I can see myself in her. Besides Miley Cyrus, I also worship Mozart as he is a very special individual with his music pieces. Alicia Keys is also one of my favourite artists.

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4. How does your mood affect your outfit choice? My mood is reflected in my outfits. When I’m happy and I want to feel energetic, I mix colours, prints and patterns in my outfit. Some may feel that they do not match with each other but I don’t really care, I am happy and I just want it that way! On bad days, I would choose monochrome colours as it makes me relaxed. I add colourful accessories after, as it will look boring in black and white.

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SHOP KAYLEE HWANG'S STYLE
 
 
   
 
 
 

 
 

Ha Hong Lam is a fashion designer who does not follow any rules and believes that inspirations come in the most unexpected ways. She is deeply inspired by other women and their success stories. By connecting through their life experiences, she is able to enhance her own sensitivity to create beautiful garments and craft a special masterpiece.

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1. Can you introduce yourself and share a unique or interesting fact about yourself?
I’m Ha Hong Lam and I’m a fashion designer. The passion of a designer comes from creating a beautiful piece of clothing and a special masterpiece, which is not just simply a piece of fabric or material. I love fabrics and I can spend all day looking at them. During my student life, I had to look for fabrics for a project and I just loved crawling on them. It inspired me to own a fabric house for myself, or even be a fabric seller. But now, I don’t have to sell them, as I own a fabric stock and adapt them to my exclusive designs for Hà Hồng Lam—a high-end and ready-to-wear fashion brand.

2. Where does your inspiration come from?
Inspirations come in the most unexpected way. It could come from images or just by touch, and a great idea is born. To me, the material used is the key to every great design. A good and luxe material helps to craft a beautiful garment through the hands of experienced tailors.

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3. Who is your muse and why?
I find great inspiration from women who are beautiful and being successful gives a strong attraction. They are charming and strong due to the challenges they have to go through to reach their status.

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4. How do you highlight your personality in fashion?
I do not follow any rules and I love to mix and match outfits based on my personality. I prefer darker tones and love wearing black as it gives off a mysterious charm to every women.



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SHOP HA HONG LAM'S STYLE
 
 
 
     
 
 
 

 
 

Luciola Dung Nguyen, photographer and boutique owner of Elpis Clothing, inspires the young and stylish to see fashion as a personal style statement. She believes that a “fearless” outfit will be the key to boost confidence and by being true to yourself, you will be able to conquer various difficulties and challenges in life.

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1. Can you introduce yourself and share a unique or interesting fact about yourself?
I’m Luciola Dung Nguyen. I’m a professional photographer and owner of a fashion boutique called Elpis Clothing. Many people are curious behind the name ‘Luciola’. It’s named after a firefly which sparkles at night. I chose this name because it reveals my nature in life—always wanting to shine and light up brightly no matter the circumstances.

2. What is your must-have item during your photo shoots?
My must-have item during my photo shoots is a good pair of shoes. I have to move a lot while shooting so a nice and comfortable pair of shoes is very important. As I often have to work with celebrities or in a posh environment, the shoes must also be fashionable and able to highlight my personality.

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3. What are the challenges you face managing your own fashion brand?
There are a lot of challenges when you start my own brand, you need to know a lot of things and be able to multi task. It forces you to work fast and on days where I am super busy, I tend to lose track. But after a while, things got better and being able to pursue my dream is the best thing in life. Seeing that my brand is now well-loved by many fashion lovers, all the hardship is worth it.

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4. How do you describe your fashion taste?
I believe that fashion is a personal style statement. After all, you dress for yourself so it is important to wear what you like and feel fabulous about your own body. I choose outfits that make me feel comfortable and bring out the confidence in myself, to be able to achieve whatever I set out to achieve. A ‘fearless’ outfit will be the key to boost your mind and get you through tough times. No matter what you choose, just be yourself.



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SHOP LUCIOLA DUNG NGUYEN'S STYLE