#IAMWHOIAM

Introducing #IAMWHOIAM, a campaign that explores talent and style,
empowering individuals to live vicariously and embracing what sets them apart.

The campaign features profiles of dynamic and passionate individuals,
each representing a theme they love—namely Art, Design, Motion, Music, Fashion, Film and Photography.
#IAMWHOIAM
Introducing #IAMWHOIAM, a campaign that explores talent and style, empowering individuals to live vicariously and embracing what sets them apart.

The campaign features profiles of dynamic and passionate individuals, each representing a theme they love—namely Art, Design, Motion, Music, Fashion, Film and Photography.
 

Based in Japan, Tammy Volpe is one of the budding photographers from Tokyo. She has showcased her works in many fashion mode
magazines, such as Numéro TOKYO and VOGUE GIRL. She first took up photography by using a film camera when she was still a
teenager. Her passion grew over the years and this year, Tammy was selected as part of a Japan-British collaboration project and took
part in the making of a short film “LOST YOUTH”. With the recognition given to her talent, she also released her first street style
photography book “Nice to See You”, where she shot a series of photographs in New York and Los Angeles.
 
IAMWHOIAM
1. Can you introduce yourself and share an unique and/or interesting fact about yourself?
Hi, my name is Tammy and I am a photographer based in Tokyo. Even though I am born in Fukuoka with a Fukuoka accent, I do not
look like a pure Japanese.

2. Describe your favourite place to shoot.
I love to shoot at Asakusa and Ginza. The traditional building structures and neon lights that you can find are very interesting
elements for photography.

3. Can you share with us an instance where you did something crazy or went all out just for a photograph?
There was once where I did a model shoot at a cliff top, just to get the perfect photo.
 
IAMWHOIAM

4. Besides your camera, is there something else that you cannot live without, that you will always bring to shoots?
I will always bring along a pendant which was given to me from my mom.

5. If you could raid any TV or movie character's wardrobe, whose would you choose and why?
Definitely the twins in “The Young Girls of Rochefort”. I love the 60’s style and colours which are not easy to find these days. It is my dream to shoot in the same style.

6. Is there a piece of clothing that you have owned since you were young and still wearing it today?
I have a tank top with an American flag from Old Navy. It looks worn off but it has a sense of the 90’s grunge.

 
IAMWHOIAM
7. What is the weirdest outfit that you wore?
I wore an alien printed t-shirt with an alien-shaped backpack. I used to be really into aliens.

8. What is your motto and focus in photography?
My work focuses on people and embracing their individuality. Everyone has their own uniqueness and I like to capture that
distinctiveness from regular people.

9. What is your motto in life to stay true to yourself?
Love myself.
 
IAMWHOIAM
 
 
 
 
SHOP TAMMY VOLPE'S STYLE
 
 
 
 
 


CHELSEA BOOTS
 


STUDDED BUCKET BAG
 
 
 
 

 
 

Maika Loubté grew up staying in Tokyo, Paris and Hong Kong as she has a Japanese mother and a French father. Through her
experiences living in these cities, she started writing her own songs when she was 14 years old with an analog synthesizer. She decided
to pursue her music career in Tokyo by writing and producing her own songs in her private studio. Her music not only draws attention
from the Japanese crowd, it also received raved reviews from music lovers and critics from all over the world. She also participated in
an album, “5” by 80KIDZ, as a featured artist recently.
 
 
1. Can you introduce yourself and share a unique and/or interesting fact about yourself?
Hi, I am Maika and I am a musician. I really hated strawberries since young but I grew to like it recently.

2. When did you start singing and what makes your songs unique?
I started to sing when I was 20. It’s hard to describe my music but if I have to say, my music involves many electronic elements, such as
an analog synthesizer. It could be dark sometimes but colourful too—it’s like a mixed juice.

3. What was the very first record you owned?
The first record I owned was Puffy’s “Ai no Shirushi”.

4. Can you describe more on your music influencers and how they have inspired you?
There are quite a few musicians who inspire me, so it is hard to pick one. However, my strongest influence are Björk and Laurie
Anderson. They are able to express themselves freely in their music and songs. I also admire Jeff Mills, as he is not controlled by
the mechanics but more of musical instruments.
 
IAMWHOIAM
5. Can you describe the outfits you would usually be seen in?
I would usually be seen in boyish styles.

6. If I weren’t a musician I would be a ________?
Actually I’ve never thought about it, but I would like to review for the Michelin Star Guide.

7. Is there a lucky outfit or a piece of clothing that you wear whenever you perform?
I love wearing a cap.
 
IAMWHOIAM
8. If you could raid anyone’s closet and have their clothes, who would it be?
My mom’s. Her wardrobe is as old as me.

9. What is your motto and focus in music?
Alternating between brightness and darkness, music is my form of self-expression.

10. What is your motto in life to stay true to yourself?
To always keep doing what I enjoy.
 
IAMWHOIAM
 
 
 
 
SHOP MAIKA LOUBTÉ'S STYLE
 
 
 
 
 


COMBAT BOOTS
 


PUSH-LOCK SATCHEL
 
 
 

 
 

Mami Mochinaga started modeling when she was 17 years old and was chosen to be ZOZOTOWN’s official model. Even though she is
a freelance model, her true passion lies in sports. She loves kickboxing and also an avid marathon and triathlon enthusiast.
 
 
1. Can you introduce yourself and share an unique and/or interesting fact about yourself?
Hi, my name is Mami and I am a sports enthusiast. I love kickboxing, cycling and participating in triathlons. Interestingly, it will always be
sunny when I have an important competition.

2. What compelled you to pick up kickboxing?
I started kickboxing as part of my diet. When I was in a showbiz company, they wanted me to tone up my body and I heard kickboxing is
a good conditioning sport, so I started picking it up.

3. What would you say is the hardest aspect of kickboxing?
I am quite an honest person so it is hard for me to make a feint during a match.

4. What is your biggest take away and/or a valuable lesson that you got from kickboxing?
Everything about kickboxing is a lesson for me. It trains my mental strength to find a balance between good and bad feelings through the way we greet and respond during a match.

5. If you weren’t a boxer, I would be a ______.
If I weren’t a boxer, I would be a surfer or a water sportsperson. I am interested in sports, which women generally don’t do.
 
IAMWHOIAM

6. Which sports category do you think has the best attire?
Definitely tennis! Their underskirts and sun-visors are so cute!

7. Do you have a lucky outfit or a piece of clothing that you will wear as you compete?
I have a ring with natural stones that I bought at a vintage accessory shop. It’s my lucky charm. I also usually wear watches, especially when I grow older. I have many pairs of watches right now.
 
IAMWHOIAM
8. Describe the style you are usually seen in.
There is no particular style that I am usually seen in. I would wear what I want to wear because I like different kinds of styles and I am someone who challenges different fashion themes.

9. What is your motto and focus in sports?
Have an open mind. Always try and experience before giving up.

10. What is your motto in life to stay true to yourself?
Never forget to enjoy life while challenging your limits.
 
IAMWHOIAM
 
 
 
 
SHOP MAMI MOCHINAGA'S STYLE
 
 
 
 
 


CURVED KITTEN
HEELS
 


MINI TASSELLED
CROSSBODY
 
 

Based in Japan, Tammy Volpe is one of the budding photographers from Tokyo. She has showcased her works in many fashion mode magazines, such as Numéro TOKYO and VOGUE GIRL. She first took up photography by using a film camera when she was still a teenager. Her passion grew over the years and this year, Tammy was selected as part of a Japan-British collaboration project and took part in the making of a short film “LOST YOUTH”. With the recognition given to her talent, she also released her first street style photography book “Nice to See You”, where she shot a series of photographs in New York and Los Angeles.

IAMWHOIAM
1. Can you introduce yourself and share an unique and/or interesting fact about yourself?
Hi, my name is Tammy and I am a photographer based in Tokyo. Even though I am born in Fukuoka with a Fukuoka accent, I do not look like a pure Japanese.

2. Describe your favourite place to shoot.
I love to shoot at Asakusa and Ginza. The traditional building structures and neon lights that you can find are very interesting elements for photography.

3. Can you share with us an instance where you did something crazy or went all out just for a photograph?
There was once where I did a model shoot at a cliff top, just to get the perfect photo.

IAMWHOIAM

4. Besides your camera, is there something else that you cannot live without, that you will always bring to shoots?
I will always bring along a pendant which was given to me from my mom.

5. If you could raid any TV or movie character's wardrobe, whose would you choose and why?
Definitely the twins in “The Young Girls of Rochefort”. I love the 60’s style and colours which are not easy to find these days. It is my dream to shoot in the same style.

6. Is there a piece of clothing that you have owned since you were young and still wearing it today?
I have a tank top with an American flag from Old Navy. It looks worn off but it has a sense of the 90’s grunge.

IAMWHOIAM
 
IAMWHOIAM
7. What is the weirdest outfit that you wore?
I wore an alien printed t-shirt with an alien-shaped backpack. I used to be really into aliens.

8. What is your motto and focus in photography?
My work focuses on people and embracing their individuality. Everyone has their own uniqueness and I like to capture that distinctiveness from regular people.

9. What is your motto in life to stay true to yourself?
Love myself.

 
IAMWHOIAM
 
IAMWHOIAM
SHOP TAMMY VOLPE'S STYLE
 
 
 
     
 
 
 

 
 

Maika Loubté grew up staying in Tokyo, Paris and Hong Kong as she has a Japanese mother and a French father. Through her experiences living in these cities, she started writing her own songs when she was 14 years old with an analog synthesizer. She decided to pursue her music career in Tokyo by writing and producing her own songs in her private studio. Her music not only draws attention from the Japanese crowd, it also received raved reviews from music lovers and critics from all over the world. She also participated in an album, “5” by 80KIDZ, as a featured artist recently.

 
 

1. Can you introduce yourself and share an unique and/or interesting fact about yourself?
Hi, I am Maika and I am a musician. I really hated strawberries since young but I grew to like it recently.

2. When did you start singing and what makes your songs unique?
I started to sing when I was 20. It’s hard to describe my music but if I have to say, my music involves many electronic elements, such as an analog synthesizer. It could be dark sometimes but colourful too—it’s like a mixed juice.

3. What was the very first record you owned?
The first record I owned was Puffy’s “Ai no Shirushi”.

4. Can you describe more on your music influencers and how they have inspired you?
There are quite a few musicians who inspire me, so it is hard to pick one. However, my strongest influence are Björk and Laurie Anderson. They are able to express themselves freely in their music and songs. I also admire Jeff Mills, as he is not controlled by the mechanics but more of musical instruments.

IAMWHOIAM
 
IAMWHOIAM
5. Can you describe the outfits you would usually be seen in?
I would usually be seen in boyish styles.

6. If I weren’t a musician I would be a ________?
Actually I’ve never thought about it, but I would like to review for the Michelin Star Guide.

7. Is there a lucky outfit or a piece of clothing that you wear whenever you perform?
I love wearing a cap.

IAMWHOIAM
 
IAMWHOIAM
8. If you could raid anyone’s closet and have their clothes, who would it be?
My mom’s. Her wardrobe is as old as me.

9. What is your motto and focus in music?
Alternating between brightness and darkness, music is my form of self-expression.

10. What is your motto in life to stay true to yourself?
To always keep doing what I enjoy.

IAMWHOIAM
 
IAMWHOIAM
SHOP MAIKA LOUBTÉ'S STYLE
 
 
 
     
 
 
 

 
 

Mami Mochinaga started modeling when she was 17 years old and was chosen to be ZOZOTOWN’s official model. Even though she is a freelance model, her true passion lies in sports. She loves kickboxing and also an avid marathon and triathlon enthusiast.

 
 

1. Can you introduce yourself and share an unique and/or interesting fact about yourself?
Hi, my name is Mami and I am a sports enthusiast. I love kickboxing, cycling and participating in triathlons. Interestingly, it will always be sunny when I have an important competition.

2. What compelled you to pick up kickboxing?
I started kickboxing as part of my diet. When I was in a showbiz company, they wanted me to tone up my body and I heard kickboxing is a good conditioning sport, so I started picking it up.

3. What would you say is the hardest aspect of kickboxing?
I am quite an honest person so it is hard for me to make a feint during a match.

4. What is your biggest take away and/or a valuable lesson that you got from kickboxing?
Everything about kickboxing is a lesson for me. It trains my mental strength to find a balance between good and bad feelings through the way we greet and respond during a match.

5. Can you describe the outfits you would usually be seen in?
If I weren’t a boxer, I would be a surfer or a water sportsperson. I am interested in sports, which women generally don’t do.

IAMWHOIAM
 
IAMWHOIAM

6. Which sports category do you think has the best attire?
Definitely tennis! Their underskirts and sun-visors are so cute!

7. Do you have a lucky outfit or a piece of clothing that you will wear as you compete?
I have a ring with natural stones that I bought at a vintage accessory shop. It’s my lucky charm. I also usually wear watches, especially when I grow older. I have many pairs of watches right now.

IAMWHOIAM
 
IAMWHOIAM
8. Describe the style you are usually seen in.
There is no particular style that I am usually seen in. I would wear what I want to wear because I like different kinds of styles and I am someone who challenges different fashion themes.

9. What is your motto and focus in sports?
Have an open mind. Always try and experience before giving up.

10. What is your motto in life to stay true to yourself?
Never forget to enjoy life while challenging your limits.

IAMWHOIAM
 
IAMWHOIAM
SHOP MAMI MOCHINAGA'S STYLE