charles & keith voices

Young, entrepreneurial, iconic – Rumi Neely is not only a veteran in the fashion blogging industry, but also a constant inspiration to those thirsty for the ethereal-experimental Californian appeal: the cool girl dominating the block. Scrolling through her blog, spontaneously titled Fashion Toast, she has created countless adaptations of her romantic, minimal, effortless style. This Spring, we see Rumi Juxtaposition hallmarks of her signature style against clean, structured lines – sitting on the fences between classic and modern, organic and architectural.

charles & keith voices charles & keith voices

You started out by styling vintage pieces into contemporary looks. What got you interested in that?

When I was in high school, shopping for vintage became one of my favourite ways to set my style apart. I remember trying on stacks of Levi’s and hunting for that perfect shrunken vintage t-shirt with my best friend every weekend! That feeling that you could find anything is sort of a weird thrill.

How has that influenced your style over time?

Taking those vintage pieces out of context so they didn’t look too constumey required a lot of customization! The way that I would cut up vintage slipdresses actually inspired the cut of one the signature slipdresses in my line. So just tweaking little things about my outfits started there.

How do we find a balance when styling vintage with contemporary?

It’s a very delicate balance. The advice that I give people is to wear what makes them feel the most comfortable and themselves, so it’s all about finding what that balance is for you. I love wearing a simple top with a beaten up vintage belt or cutting up my own vintage Levi’s in a very specific way.

What is your best vintage find and how would you style it?

A pair of perfectly loose but high waisted but byfriendy but tapered Levi’s jeans from a vintage shop in Venice. My BFF picked them out for me, I owe her!

Fashion pieces from the past decades have been making a comeback in the fashion scene, if you could pick one that has yet to make a comeback what would that be?

The early nighties. Very little advancement in the name of fashion, so hopefully it stays that way.

Are there any decades that you keep going back to for style inspiration?

You can tell this in 3 seconds by looking at my site – definitely the mussed up minimalism of the ‘90s.

If you could be any style icon from the past, who would it be and how does that fit in with you personal style mantra?

How amazing to be crazy carefree ‘90s Kate Moss. She is the queen.

You are very active on your social networks, do you have any self-imposed rules?

I don’t really think about it in terms of rules. Whatever feels right i post.

Any personal motto you live by?

I’m not really a motto person. I just try to remember what’s truly important and to tell people positive things that you’re thinking about them out loud.

Tell us something people don’t know about you.

I’m the snuggliest. Luckily my boyfriend and my cat are receptive to this.

charles & keith voices

“The advice that I give people is to wear what makes them feel the most comfortable and themselves, so it’s all about finding what that balance is for you.”

charles & keith voices

Paving the way for today’s top fashion and lifestyle bloggers, style icon Rumi Neely gives us a quick peek into her daily routine.


07:30 Wake up slowly, kiss my boyfriend good morning and snuggle and talk for a few minutes before getting out of bed.

08:00 Check for important emails and see what’s going on on Instagram, take my daily coffee photo.

09:00 Head to my office in DTLA and go over the goals of the day and the week with my team.

11:00 Plan out new designs for ARE YOU AM I, fit the pieces that are in different stages of production.

13:00 Lunch! I love going to Urth Caffe or the Ace Hotel.

14:00 Meet with suppliers or discuss future brand collaborations for AYAI and Fashiontoast.

15:30 Shoot photos for my own Instagram or for an upcoming project.

18:00 Meet up with my boyfriend and catch up on our days.

19:30 Dinner in Hollywood

21:00 Head home, relax and get cozy.

 
charles & keith voices

Young, entrepreneurial, iconic – Rumi Neely is not only a veteran in the fashion blogging industry, but also a constant inspiration to those thirsty for the ethereal-experimental Californian appeal: the cool girl dominating the block. Scrolling through her blog, spontaneously titled Fashion Toast, she has created countless adaptations of her romantic, minimal, effortless style. This Spring, we see Rumi Juxtaposition hallmarks of her signature style against clean, structured lines – sitting on the fences between classic and modern, organic and architectural.

charles & keith voices charles & keith voices charles & keith voices

You started out by styling vintage pieces into contemporary looks. What got you interested in that?

When I was in high school, shopping for vintage became one of my favourite ways to set my style apart. I remember trying on stacks of Levi’s and hunting for that perfect shrunken vintage t-shirt with my best friend every weekend! That feeling that you could find anything is sort of a weird thrill.

How has that influenced your style over time?

Taking those vintage pieces out of context so they didn’t look too constumey required a lot of customization! The way that I would cut up vintage slipdresses actually inspired the cut of one the signature slipdresses in my line. So just tweaking little things about my outfits started there.

How do we find a balance when styling vintage with contemporary?

It’s a very delicate balance. The advice that I give people is to wear what makes them feel the most comfortable and themselves, so it’s all about finding what that balance is for you. I love wearing a simple top with a beaten up vintage belt or cutting up my own vintage Levi’s in a very specific way.

What is your best vintage find and how would you style it?

A pair of perfectly loose but high waisted but byfriendy but tapered Levi’s jeans from a vintage shop in Venice. My BFF picked them out for me, I owe her!

Fashion pieces from the past decades have been making a comeback in the fashion scene, if you could pick one that has yet to make a comeback what would that be?

The early nighties. Very little advancement in the name of fashion, so hopefully it stays that way.

Are there any decades that you keep going back to for style inspiration?

You can tell this in 3 seconds by looking at my site – definitely the mussed up minimalism of the ‘90s.

If you could be any style icon from the past, who would it be and how does that fit in with you personal style mantra?

How amazing to be crazy carefree ‘90s Kate Moss. She is the queen.

You are very active on your social networks, do you have any self-imposed rules?

I don’t really think about it in terms of rules. Whatever feels right i post.

Any personal motto you live by?

I’m not really a motto person. I just try to remember what’s truly important and to tell people positive things that you’re thinking about them out loud.

Tell us something people don’t know about you.

I’m the snuggliest. Luckily my boyfriend and my cat are receptive to this.

charles & keith voices

“The advice that I give people is to wear what makes them feel the most comfortable and themselves, so it’s all about finding what that balance is for you.”

charles & keith voices

Paving the way for today’s top fashion and lifestyle bloggers, style icon Rumi Neely gives us a quick peek into her daily routine.


07:30 Wake up slowly, kiss my boyfriend good morning and snuggle and talk for a few minutes before getting out of bed.

08:00 Check for important emails and see what’s going on on Instagram, take my daily coffee photo.

09:00 Head to my office in DTLA and go over the goals of the day and the week with my team.

11:00 Plan out new designs for ARE YOU AM I, fit the pieces that are in different stages of production.

13:00 Lunch! I love going to Urth Caffe or the Ace Hotel.

14:00 Meet with suppliers or discuss future brand collaborations for AYAI and Fashiontoast.

15:30 Shoot photos for my own Instagram or for an upcoming project.

18:00 Meet up with my boyfriend and catch up on our days.

19:30 Dinner in Hollywood

21:00 Head home, relax and get cozy.