charles & keith stories campaign

Leaf Greener is no stranger in the fashion scene. Frequently photographed by street style fashion photographers, she has become well known for her confidence dressed in bold style choices.

We find out what represents fashion to Leaf, founder of LEAF WeChat magazine and former Senior Fashion Editor of Elle China.

charles & keith stories campaign

Tell us about yourself

I live in Shanghai, my hometown is Beijing. I’m a stylist, creative consultant, fashion film director, script-writer and art director.

How would you describe your style?

I would say my style is very personal because I always follow my mood to decide what I will wear. It could be very colourful today but the next day it could be black and white. So I would say my style is a reflection of my personality.

What makes you so passionate about fashion?

I love beauty and beautiful things! I adore everything beautiful. So fashion, I think is part of beauty. Also, since I was young I would watch fashion tv and really cool music videos by George Michael and Therry Mulger. I was so inspired by the energy that I decided to study fashion design major at Raffles College in Beijing.

You have a strong personal style. What’s the most daring thing you’ve worn?

I don’t think I wear anything crazy but what I wear may sometimes make people think that I’m crazy. When I went to Australia Fashion Week, I wore this really wicked embroidered, sequin and sheer gown from Romance Was Born. It was an evening wear but I wore it as a day-time look and paired it with army boots and leather jacket for some contrast.

We’re seeing a comeback of the 70s, what does this time period mean to you?

The 70s for me was all about the independence and women’s rights. It was a time when women could go to work instead of being just a housewife and an accessory to man. So I really liked that kind of mentality, which I probably inspired pant suits and smoking jackets.

I think a woman in menswear just makes her even sexier! Just like what Saint Laurent said when he invented the smoking jacket, it doesn’t mean that women have to be like man. Instead, it makes them even more feminine.

In your opinion, what are the top 70s must-haves?

Pants. A pair of really well-tailored pants, it could be high-waist or wide in shape. I also love the long silhouette, a long simple dress that looks a little bohemian chic.

Best 70s Icon and why

Jim Morrison, because he’s a fantastic musician and he really inspired me in a certain way. To me he represents the dark and the light after a storm. He was a really important person from the 70s for me. I love him.

Best fashion advice you could give:

Just be yourself, follow your heart and don’t think too much. Be brave!

People are surprised that…

I love to eat KFC!

charles & keith stories campaign

Leaf Greener shares with us her day in Australia Fashion Week in Sydney Australia.

7:00-9:30 I got up at 7am, but there was no water at the hotel. I had to wait until 830am before finally, there was water. I showered and got ready super quickly and ran to the show at 930am.

10:00 Thank god I didn’t miss too much. Romance Was Born’s show started just minutes before I arrived. After the show, I went backstage and talked with the designer duo Luke Sales and Anna Plunkett about their inspiration and design concept.

11:00 I did an interview and a quick photo shoot with Oyster Magazine. Oyster is this super cool and leading avant grande fashion and culture magazine in Australia.

12:00 Lunch with my friend Roza Sinaysky who writes for Elle Russia and Buro at 24/7 Russia. They are part of my globe-trotting fashion journalist friends who I see in different parts of the world. We always try to have some personal time together and share stories, what is trending in our respective homes.

13:00 Went to the Ten Piece show. The show was held in a super nice spot. It was at bondi beach in this dried out swimming pool.

14:00 After the show I went to see Japanese Australian designer Akira Isogawa at his studio. It took me an hour to drive there.

16:00 Back to the show area carriageworks to have some champagne with my IMG friend Emily Weight and Maddison Mckay.

17:00 Did an interview with IMG about the whole Australia Fashion Week experience.

18:00 I went back to hotel to reply emails, post a few photos on my social media and get dressed for the evening.

20:00 I went to Russh Magazine X Romance Was Born event at Tatler Club.

22:00 My model friend Cheyenne Tozzi picked me up, we went to his father’s restaurant to have dinner.

After Midnight I went back hotel to start packing for the morning flight back to Shanghai. That’s why I hate packing. Always exhausted and last minute and the 7am morning call!

 
 
charles & keith stories campaign charles & keith stories campaign

Leaf Greener is no stranger in the fashion scene. Frequently photographed by street style fashion photographers, she has become well known for her confidence dressed in bold style choices.

We find out what represents fashion to Leaf, founder of LEAF WeChat magazine and former Senior Fashion Editor of Elle China.

charles & keith stories campaign charles & keith stories campaign

Tell us about yourself

I live in Shanghai, my hometown is Beijing. I’m a stylist, creative consultant, fashion film director, script-writer and art director.

How would you describe your style?

I would say my style is very personal because I always follow my mood to decide what I will wear. It could be very colourful today but the next day it could be black and white. So I would say my style is a reflection of my personality.

What makes you so passionate about fashion?

I love beauty and beautiful things! I adore everything beautiful. So fashion, I think is part of beauty. Also, since I was young I would watch fashion tv and really cool music videos by George Michael and Therry Mulger. I was so inspired by the energy that I decided to study fashion design major at Raffles College in Beijing.

You have a strong personal style. What’s the most daring thing you’ve worn?

I don’t think I wear anything crazy but what I wear may sometimes make people think that I’m crazy. When I went to Australia Fashion Week, I wore this really wicked embroidered, sequin and sheer gown from Romance Was Born. It was an evening wear but I wore it as a day-time look and paired it with army boots and leather jacket for some contrast.

We’re seeing a comeback of the 70s, what does this time period mean to you?

The 70s for me was all about the independence and women’s rights. It was a time when women could go to work instead of being just a housewife and an accessory to man. So I really liked that kind of mentality, which I probably inspired pant suits and smoking jackets.

I think a woman in menswear just makes her even sexier! Just like what Saint Laurent said when he invented the smoking jacket, it doesn’t mean that women have to be like man. Instead, it makes them even more feminine.

In your opinion, what are the top 70s must-haves?

Pants. A pair of really well-tailored pants, it could be high-waist or wide in shape. I also love the long silhouette, a long simple dress that looks a little bohemian chic.

Best 70s Icon and why

Jim Morrison, because he’s a fantastic musician and he really inspired me in a certain way. To me he represents the dark and the light after a storm. He was a really important person from the 70s for me. I love him.

Best fashion advice you could give:

Just be yourself, follow your heart and don’t think too much. Be brave!

People are surprised that…

I love to eat KFC!

charles & keith stories campaign charles & keith stories campaign charles & keith stories campaign

Leaf Greener shares with us her day in Australia Fashion Week in Sydney Australia.

7:00-9:30 I got up at 7am, but there was no water at the hotel. I had to wait until 830am before finally, there was water. I showered and got ready super quickly and ran to the show at 930am.

10:00 Thank god I didn’t miss too much. Romance Was Born’s show started just minutes before I arrived. After the show, I went backstage and talked with the designer duo Luke Sales and Anna Plunkett about their inspiration and design concept.

11:00 I did an interview and a quick photo shoot with Oyster Magazine. Oyster is this super cool and leading avant grande fashion and culture magazine in Australia.

12:00 Lunch with my friend Roza Sinaysky who writes for Elle Russia and Buro at 24/7 Russia. They are part of my globe-trotting fashion journalist friends who I see in different parts of the world. We always try to have some personal time together and share stories, what is trending in our respective homes.

13:00 Went to the Ten Piece show. The show was held in a super nice spot. It was at bondi beach in this dried out swimming pool.

14:00 After the show I went to see Japanese Australian designer Akira Isogawa at his studio. It took me an hour to drive there.

16:00 Back to the show area carriageworks to have some champagne with my IMG friend Emily Weight and Maddison Mckay.

17:00 Did an interview with IMG about the whole Australia Fashion Week experience.

18:00 I went back to hotel to reply emails, post a few photos on my social media and get dressed for the evening.

20:00 I went to Russh Magazine X Romance Was Born event at Tatler Club.

22:00 My model friend Cheyenne Tozzi picked me up, we went to his father’s restaurant to have dinner.

After Midnight I went back hotel to start packing for the morning flight back to Shanghai. That’s why I hate packing. Always exhausted and last minute and the 7am morning call!