CHARLES & KEITH SPRING 2018 campaign titled ‘Garden State’, is centered around the theme of mass media, and a scrutiny of its increasingly complex role in society. Taking an introspective gaze, it examines how external influences have the ability to shape one’s reality.

Drawing inspirations from the charm of an artist’s studio, the evolution of art movements and the transcendence of a work-in-progress, the issue sneaks a peek into the spaces where thinkers create.

Taking a storytelling approach, the campaign journeys through different settings, starting with a sterile environment strewn with hefty televsion sets, representative of our generation’s addiction to technology. The transition to a backdrop of greeneries and wildflowers is symbolic of an awareness and a need to break free from mass media, inspiring a consequent desire to return to the lush foliage of nature.

Behind the lens is the illustrious fashion photographer Yelena Yemchuk, whose work has been featured in the the New Yorker, Another Magazine, Dazed and Confused, British Vogue, amongst others. Fronting the campaign are models Marjan Jonkman and Lia Pavlova, two noteworthy names in the industry.

The conflict between the man-made and the natural is attested by a clash of space-age holographic textures and earthy tones present in the Spring Summer 2018 collection. Styles comprises a lace up sneaker, thong sandals, glitter slingback sandals, sling back mules and a scarf wrap ankle strap flatform. Bags include a scarf detail buckle handbag, top handle bucket bag, semi-circle wristlet, and a paper-bag-inspired oversized tote.

Product Collection:

Shoes:   Lace Up Sneakers, Tapered Heel Mules, Tapered Heel Thong Sandals, Wooden Block Heels, Lace Up Sneaker Mules, Leather Glitter Slingback Sandals, Sling Back Kitten Heels, Sling Back Mules, Scarf Wrap Ankle Strap Flatforms


Top Handle Bucket Bag, Textured Drawstring Bag, Structured Drawstring Slingbag, Structured Crossbody Bag, Metallic Top Handle Handbag, Embellished Buckle Clutch, Scarf Buckle Handbag, Embellished Key Pouch, Semicircle Wristlet


Elongated Strap Belt


Acetate Oval Sunglasses, Acetate Butterfly Frame Shades


Scarf Detail Bracelet


Chain Detail Ring Set, Crystal Wrap Ring, Chain Detail Ring Set


Scarf Detail Chain Earrings

Bag Strap:

Geometric Detail Bag Strap