NEW STORE OPENING IN NGEE ANN CITY, SINGAPORE
SINGAPORE, July 2013 – Leading fast fashion brand
CHARLES & KEITH continues its expansion in Singapore, opening its 389th store to date. With 170 sq m of retail space, the new boutique is located at Takashimaya Shopping Centre, Ngee Ann City, one of the Singapore's luxury shopping precincts.
Using the finest materials, the light-coloured flooring and generous use of white colour for its interior brighten the store with a modern appeal. Clearly-defined areas are accented by dark grey islands and ceilings are delimited by parallel piped structures, creating a stunning visual display. With at least 10 to 20 new designs introduced weekly into stores, each island is designed to communicate the latest fashion trends and highlight the current designs.
To elevate the visual experience, the boutique also features a LED video wall that grabs the attention of the customer by highlighting key looks of each season. The props in the display window created exclusively for the store are in line with the urban minimalist style of the boutique. The new design concept of the boutique redefines expectations and reflects the brand's value - sophisticated with a fast fashion personality.
"This is certainly a very exciting step forward as the brand continues to grow. I am confident that the fashion conscious will enjoy an unparalleled experience with fast fashion at an accessible shopping landmark," said Charles Wong, Chief Executive Officer of CHARLES & KEITH Group, on the opening of the new boutique.
CHARLES & KEITH will celebrate its official opening with a showcase of its Autumn Winter'13 collection in August 2013. The guest list will include international models, regional celebrities and renowned local celebrities. More details will be revealed later.
The new CHARLES & KEITH boutique is located at Takashimaya S.C. Ngee Ann City, B2-12/14.