MANY DREAMS, ONE WORLD
Every tote bag you purchase gives a child a fair chance to pursue his or her dreams. Together, we can make a difference in the lives of children with chronic illnesses, empowering them with opportunities for a better future.
This campaign reflects people's relationship with nature and communicates our appreciation of its beauty through different lenses.
CHARLES & KEITH organised a photography workshop for children of Club Rainbow Singapore to capture their interpretations of nature. The children’s stories and photographs provided the main source of inspiration for the tote bag design.
Club Rainbow Singapore is a charity organisation that supports and empowers children with chronic illnesses and their families by providing compassionate relevant services in their journey towards an enriching life.
Created in collaboration with beneficiaries of Club Rainbow Singapore, this exclusive tote bag symbolises the children’s appreciation for nature and their aspirations for future Earth.
The final design is an overlay of dragonfly illustration with a flower motif, symbolising the interweaving relationships found in nature and realisation that we have a part to play in conserving biodiversity on Earth for future generations.
The net proceeds from the sale of tote bag will be donated to Club Rainbow Singapore, supporting the children with a better quality of life and hope for the future.