imwithcharleskeith

When it comes to sisters, they say that two is better than one. Jenny and Linda, a pair of sisters living in Seoul and Stockholm respectively, could not agree more. Working collaboratively, they run SeoulSisters, a blog that documents their fashion and travel adventures from all over the world. The sisters are a perfect blend of the East and West, drawing influences from the polarising cities of Seoul and Stockholm.


As a result of their experiences – diversity is key in their personal styles, with a signature of mixing and matching and pairing the unexpected. The jet setting sisters share their journey into fashion, discuss their sisterly bond and the inspirations behind their creative processes.

imwithcharleskeith

Describe your typical Saturday afternoon.

Saturday is a day we look forward to, as it is more or less our only free day of the week. We like to meet up for a casual brunch to discuss upcoming projects if we happen to be in the same city. Since most meetings and photoshoots take place on weekdays, Saturday is our day to relax and not have to be in front of a camera or work on deadlines.

You seem to travel a lot, what is your favourite place that you’ve been to?

Yes, we spend our time between Seoul and Stockholm, and also look forward to traveling as it is our favourite thing to do. We can’t stay put in one place for too long and like to be on the go. In terms of holidays, our recent trip to Bali was extremely memorable for us because of its breath taking landscape and incredible culture.

What is it like living in and being based in Stockholm and Seoul? How has it influenced you?

Our experience living in both cities has played a huge role in influencing many facets of our lives, from how we live to what we like to wear. Stockholm and Seoul are two very different cities, but both have been incredibly inspiring for us. We have also played a part in shaping the fashion industries in both cities, having introduced Korean brands in Stockholm and vice versa.

imwithcharleskeith

Being in the creative industry, where do you find your inspiration?

We find our inspiration from the streets and the people around us. Fashion week is where we get a lot of our inspiration. More often than not, a trend will catch our eye and we reinterpret it in our own way. We do also inspire each other a lot with what Jenny takes in from Seoul and what Linda takes in from Stockholm. It makes our style a lot like us - a mix of two cities and cultures.

As sisters, do you find it easy to collaborate on projects? Tell us about your creative process.

Yes, we do have a special sisterly bond, agreeing on most things and focusing on the same details. We work well together, usually with Linda conceptualising ideas, while Jenny focuses on project planning.

Share with us your goals for the future?

We have plans to elevate our blog to make content more relatable and interactive for our followers. We have taken steps towards that by creating video content and sharing more of our personal stories. The overall goal for this year is to increase our follower base.

imwithcharleskeith

Check out their Instagram page: @seoulsistersblog

 
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imwithcharleskeith imwithcharleskeith

When it comes to sisters, they say that two is better than one. Jenny and Linda, a pair of sisters living in Seoul and Stockholm respectively, could not agree more. Working collaboratively, they run SeoulSisters, a blog that documents their fashion and travel adventures from all over the world. The sisters are a perfect blend of the East and West, drawing influences from the polarising cities of Seoul and Stockholm.


As a result of their experiences – diversity is key in their personal styles, with a signature of mixing and matching and pairing the unexpected. The jet setting sisters share their journey into fashion, discuss their sisterly bond and the inspirations behind their creative processes.

imwithcharleskeith

Describe your typical Saturday afternoon.

Saturday is a day we look forward to, as it is more or less our only free day of the week. We like to meet up for a casual brunch to discuss upcoming projects if we happen to be in the same city. Since most meetings and photoshoots take place on weekdays, Saturday is our day to relax and not have to be in front of a camera or work on deadlines.

You seem to travel a lot, what is your favourite place that you’ve been to?

Yes, we spend our time between Seoul and Stockholm, and also look forward to traveling as it is our favourite thing to do. We can’t stay put in one place for too long and like to be on the go. In terms of holidays, our recent trip to Bali was extremely memorable for us because of its breath taking landscape and incredible culture.

What is it like living in and being based in Stockholm and Seoul? How has it influenced you?

Our experience living in both cities has played a huge role in influencing many facets of our lives, from how we live to what we like to wear. Stockholm and Seoul are two very different cities, but both have been incredibly inspiring for us. We have also played a part in shaping the fashion industries in both cities, having introduced Korean brands in Stockholm and vice versa.

imwithcharleskeith imwithcharleskeith

Being in the creative industry, where do you find your inspiration?

We find our inspiration from the streets and the people around us. Fashion week is where we get a lot of our inspiration. More often than not, a trend will catch our eye and we reinterpret it in our own way. We do also inspire each other a lot with what Jenny takes in from Seoul and what Linda takes in from Stockholm. It makes our style a lot like us - a mix of two cities and cultures.

As sisters, do you find it easy to collaborate on projects? Tell us about your creative process.

Yes, we do have a special sisterly bond, agreeing on most things and focusing on the same details. We work well together, usually with Linda conceptualising ideas, while Jenny focuses on project planning.

Share with us your goals for the future?

We have plans to elevate our blog to make content more relatable and interactive for our followers. We have taken steps towards that by creating video content and sharing more of our personal stories. The overall goal for this year is to increase our follower base.

imwithcharleskeith

Check out their Instagram page: @seoulsistersblog

 
SHOP THE STORY
 
LASER-CUT STRAP HEEL
 
BOW STRAP SANDAL
 
     
 
LASER-CUT STRAP HEEL
 
BOW STRAP SANDAL
 
     
 
LASER-CUT STRAP HEEL
 
BOW STRAP SANDAL
 
     
 
LASER-CUT STRAP HEEL
 
BOW STRAP SANDAL