CORPORATE SOCIAL RESPONSIBILITY
CHARLES & KEITH places great importance on being a socially responsible company by contributing in numerous ways to the community it operates in. CHARLES & KEITH focuses on 3 main principles:
- Humanitarian Causes
- Human Excellence
- Environmental Initiatives
As part of CHARLES & KEITH continuous endeavour to give back to the environment and community, the brand has collaborated with a fair trade business, FREESET to create an online exclusive capsule collection, Floral Days.
Designed by CHARLES & KEITH and handmade by Freeset using 100% organic cotton, every product made contributes to the ongoing freedom of women previously entrapped in India’s sex trade. Floral Days features a tote bag, pouch and keyring illustrated with blossoming flowers, symbolizing the women of Freeset’s newfound liberty and promise of a new beginning in life.
With this campaign, the brand aims to increase the voice and visibility of marginalized women, and support their choice to learn valuable skillsets in a fair and healthy working environment.
2013 | CHARLES & KEITH SHOWS THEIR SUPPORT TO UN WOMENNOVEMBER 2013 – CHARLES & KEITH shows their support to United Nations Development Fund for Women (UNWOMEN) this holiday season with the launch of the Limited-Edition canvas tote featuring the hand painted design by a UNWOMEN volunteer.
2013 | CHARLES & KEITH SUPPORTS BREAST CANCER AWARENESS MONTHCHARLES & KEITH SUPPORTS BREAST CANCER AWARENESS MONTH for the fifth consecutive year with the launch of an exclusive pink palette clutch collection. Part of the proceeds will be donated to Breast Cancer Foundation, Singapore.
2013 | EARTH HOUR 2013: I WILL IF YOU WILLThe date has been set. Come 23 March, Saturday at 2030 hours, CHARLES & KEITH will once again unite with the global movement to protect the environment. The brand's Tumblr page will also feature an exclusive tab dedicated to Earth Hour where visitors can render support for the initiative by clicking on the pledge tab. In line with this year's tagline of "I WILL IF YOU WILL", CHARLES & KEITH pledges to turn off non-essential lights in all retail stores on Earth Hour if the brand gets 100,000 pledges to do it at home too.
2012 | PAINT IT PINKCHARLES & KEITH pays unique tribute to women who have battled and are affected by breast cancer for the fourth consecutive year with the launch of Paint it Pink with That's Berry Daring OPI nail lacquer. Incorporating the daring factor and chic wonderment, Paint it Pink is the perfect accessory for shoe lovers who aspire to look fabulous and feel good in her fashion choice. Step out in style and make a statement with this bold shade of pink.
2012 | SINGAPORE CHILDREN'S SOCIETY – 1000 ENTERPRISES FOR CHILDREN-IN-NEEDIn support of Singapore Children's Society 1000 Enterprises for Children-in-Need initiative, CHARLES & KEITH contributes as a Leading Enterprise to benefit the Society.
2012 | WORLD ENVIRONMENT DAY 2012In conjunction with World Environment Day on 5 June 2012, CHARLES & KEITH invites you to discover the Green Guide and begin your journey towards a better, greener tomorrow. Explore the 6 simple acts to minimize global warming and find out what you can do to care for the environment. Be inspired to make a positive difference in climate change and today's environmental challenges. Start with small acts and spread the green message.
2012 | EARTH HOUR 2012: GO BEYOND THE HOURIt is the time of the year again when the world unites to make a statement on protecting the environment. In honour of Earth Hour on 31 March, Saturday at 8.30pm, CHARLES & KEITH will join the global movement against climate change through the simple act of switching off non-essential lights in all stores island-wide for an hour, pledging their support for the energy-saving campaign. The spirit of Earth Hour continues through CHARLES & KEITH social media platforms, where the brand website – CharlesKeith.com – will go on a darker shade from 21 March to 4 April as a form of reminder to conserve energy and going the extra mile in preserving and protecting the planet.
2012 | CHARLES & KEITH SUPPORTS INTERNATIONAL WOMEN'S DAYIn celebration of International Women's Day on 8 March 2012, CharlesKeith.com partners with UN WOMEN to do our part in empowering women around the globe. The graphic canvas tote is available exclusively at our online retail store and retails for S$20. Part of the sale proceeds will benefit UN WOMEN in providing relief funds to improve lives of women and girls.
2011 | FASHION'S DOUBLE TAKE WITH UPCYCLINGAn initiative destined to make an impact. CHARLES & KEITH launches its latest project of upcycling vinyl street banners into specially-designed tote bags. The initial concept redefines the environmental motto of "reduce, reuse and recycle" to reimagine a different use of these banners before they are produced with a view to transforming them into something entirely new and stylish.
2011 | HELP THAILAND. WE DONATE 1%CHARLES & KEITH would like to express its heartfelt sympathy to the children, people and particularly families devastated by the floods in Thailand.
CHARLES & KEITH will host a fundraising campaign in CHARLES & KEITH retail stores in Singapore. For transactions above S$50, CHARLES & KEITH will donate 1% to these flood victims.
2011 | THREADS OF LOVEAs part of the brand's corporate social responsibility promise to promote humanitarian causes, CHARLES & KEITH has specially designed and produced the first ever line of Love t-shirt to raise awareness for breast cancer.
The limited edition t-shirt is centred on the concept of love and support given to the people affected by breast cancer, especially for fellow females. Classic and minimalistic in design, the scattered hearts are tinted in varied shades of pink; the colour representative of breast cancer and symbolic of femininity.
2011 | INTRODUCING ORGANIC DENIM COLLECTION TO BENEFIT MEAT FREE MONDAYCHARLES & KEITH is pleased to announce its latest green initiative to raise awareness of climate change with the ORGANIC DENIM collection: an eco-friendly range of classic pieces reinterpreted using ethical fabric choices. In conjunction with World Environment Day, the collection will be available in all local stores* from 5 June 2011 onwards. The collection consists of peep-toe pumps and double chain quilted handbag carefully crafted using organic denim, our tribute to care for the environment.
2011 | UNITE FOR JAPAN18 March 2011 – In support of the recent disasters in Japan, CHARLES & KEITH will be rendering its support to the victims in Japan by matching dollar-for-dollar donations of the total amount collected in stores to the Red Cross Society.
From 18 March to 11 April, donation tins will be placed at the cashiers for voluntarily donations. Web traffic from Charleskeith.com will also be directed to the Japan Red Cross Society urging international customers to give to this meaningful cause to help rebuild the lives of the victims affected.
Together, let's unite for Japan.
2011 | EARTH HOUR 2011 - LIGHTS OUT, SHINE ON...BEYOND THE HOUR26 March is the day of Earth Hour. CHARLES & KEITH partakes in this global movement to raise awareness of climate change and will be switching off non-essential lights beyond one hour in all CHARLES & KEITH stores from 8.30pm to 10pm in celebration of Earth Hour.
Care for the Earth and create positive impacts for the environment. The simple act of switching off lights not only conserves energy but also raises our awareness to be responsible for our environment. CHARLES & KEITH is proud to advocate Earth Hour and will be supporting this movement in select international stores.
Small changes can make a world of difference.
Together, let's unite for Japan.
2010 | SINGAPORE CHILDREN'S SOCIETY – BEAR HUGSCHARLES & KEITH beckons for your care and concern for the children at Singapore Children's Society (SCS). In support of SCS's "1000 Enterprises for Children-in-Need" for the second consecutive year, CHARLES & KEITH is launching a limited edition teddy bear—"Bear Hugs"— this Christmas season to raise funds for SCS's beneficiaries.
The Bear Hugs project aims to provide hope and love for the children in this season of giving. The exclusive teddy bear collection is symbolic of the innocent joy and simple pleasures experienced by children. Resurrecting one's blithely reminiscences of yesteryear, Bear Hugs represents a sweet trip down memory lane while shining a light for the children in need.
Available at all CHARLES & KEITH stores island-wide, the teddy bear is retailing at S$15 from December 2010. A portion of the sale proceeds from the Bear Hugs will be donated to benefit SCS's "1000 Enterprises for Children-in-Need", assisting their efforts to protecting, nurturing and reaching out to children, youth and families. Give to love; extend your generosity this Christmas and shine a brighter future for the children with this special gift of love.
2010 | SOCIETY FOR THE PHYSICALLY DISABLED (SPD)-SHOW YOUR ACCEPTANCECHARLES & KEITH pledges their support to the Society for the Physically Disabled (SPD) in their latest 'I Accept' campaign. The 'I Accept' campaign is both a fundraising and a public education program and aims to create awareness of the challenges people with disabilities face and encourage the general public to accept them as equal members of society at school, in the workplace and in the community.
For every belt or accessories sold in CHARLES & KEITH stores in Singapore, SGD1 will be donated in the month of October. Apart from making a donation, a one-day excursion to the Singapore Flyer is organized by the head office to offer the beneficiaries of SPD a chance to discover the world's largest observation wheel.
Together, we say "I Accept."
2010 | BREAST CANCER FOUNDATION – PINK! COLLECTIONCHARLES & KEITH lends support to Breast Cancer Foundation this September and October 2010, for the second consecutive year, with the sale of the limited edition PINK! collection to benefit women affected by breast cancer. Breast cancer is the top most common cancer affecting Singaporean women. Every year, about 1,350 women are diagnosed with breast cancer and 313 women die from it. An effort to spread the message that breast cancer can be treated through early detection, the public can wear their support and help save lives this breast cancer month when they purchase the PINK! collection. Inspired by the pink ribbon – universal symbol of breast cancer awareness – the PINK! collection comprises the perfect accessories to accentuate sophistication and femininity. CHARLES & KEITH will be donating part of the sale proceeds from the PINK! collection to benefit Breast Cancer Foundation, assisting their funding efforts for public outreach and support programmes. Show your support, wear it with PINK!
2010 | WORLD ENVIRONMENT DAY – WORLD ENVIRONMENT DAYCHARLES & KEITH is delighted to be part of World Environment Day June 5, 2010 for the second consecutive year by spreading the message to stimulate awareness for the environment and public action while shopping. Shoppers are encouraged to bring their own recyclable bags or can volunteer to donate $0.50 per paper bag used for their purchases. The funds collected will be donated to CHARLES & KEITH's plant-a-tree program to benefit Garden City Fund. In addition, CHARLES & KEITH will donate 1% of the day's total sale transactions to planting trees. Our planet is facing enormous environmental threats. Together, CHARLES & KEITH calls for every individual to make this collective tree planting initiative a success. CHARLES & KEITH will be streaming a special video at CharlesKeith.com to share the importance of energy conservation; starting with reducing, reusing and recycling. Please spread the message to your family and friends. Join the worldwide celebration of positive action for the environment; join CHARLES & KEITH's movement to support World Environment Day June 5, 2010. Small actions, big impacts. Every effort counts. The possibilities are endless.
2010 | SINGAPORE CANCER SOCIETY – HOPE BLOSSOMS: GARDEN LOVE DAFFODIL BAGThis summer, CHARLES & KEITH continues its social responsibility efforts by raising funds for Singapore Cancer Society with the sale of the Garden Love Daffodil bag. An active advocate of environmental causes, CHARLES & KEITH has designed the bag in recyclable canvas, with the hope to pass on the important message of conservation by reducing waste and saving trees. In addition, each bag is adorned with the Daffodil pin—the universal symbol of renewed hope and strength for cancer patients. Practical and highly functional, the simplicity of the bag is enhanced by the vivid Daffodil hues. Being one of the first flowers to blossom in spring after a long and hard wintry season, Daffodils represent the strength and courage of people inflicted with or affected by cancer. CHARLES & KEITH will be donating part of the net proceeds from the sale of Garden Love Daffodil to aid Singapore Cancer Society. We hope that our efforts in providing funding for the cancer patients will receive positive support from the public. Show your care and concern for the cancer patient along with the message to reduce, reuse and recycle; start with Garden Love Daffodil this summer.
2010 | WORLD WILDLIFE FUND – EARTH HOURCHARLES & KEITH carries its efforts in raising awareness towards the need to take action on climate change. An effort to support the Earth Hour by switching off unwanted light(s) within our stores for an hour will be carried out on 27 March 2010, 8.30pm. Together with this, CHARLES & KEITH has created "CHARLES & KEITH supports Earth Hour tea-light candle" using environmentally friendly (crystalline blend) palm wax to be presented to the first 50 customers with any transactions made in all CHARLES & KEITH stores on 27 March from 7.30pm onwards.
Our website, CharlesKeith.com landing and homepage banner will go on a darker color shade. Do you know that a white web page uses about 74 watts of electricity while a black one uses 59 watts? The darkened page saves energy and is surprisingly easy on the eyes.
Earth Hour is a global warming initiative, a message of hope and a worldwide call to action for every individual, government and business to take responsibility and play a part in ensuring a sustainable future.
We hope to have your kind support and would like to encourage you to take part in Earth Hour. Every action counts and will make a difference to the environment.